How to grow your Podcast

Feb 7, 2024

Every journey starts with a step, and you made your first step by launching. Congratulations on starting your podcast! The first few weeks after launching are indeed filled with excitement and hope. Everything felt rewarding, isn't it? But hey, after that initial buzz, things tend to simmer down a bit.  It's typical to notice a slowdown in your listener numbers. You might run out of content and trust me that's when the real work begins – shifting gears from just launching a podcast to actually running it and figuring out how to expand the audience. 

Promoting a podcast can be tough, but it's also exciting, especially when you see more people listening. Ever wondered how to grow your podcast, attract more listeners, and serve quality content on your podcast? Well, you're in luck because we've got some tips for you!

There isn't a universal formula or one-size-fits-all solution to grow your podcast but there are effective tactics to grow its wide reach.

5  Proven Ways and Useful AI Tools to Successfully Grow Your Podcast

  1. Spend 10-15 minutes each day connecting with your audience

It's a small gesture, but it helps build a stronger bond between you and your audience.  It might seem obvious, but sometimes the best ways to grow your podcast are the simplest! Spending 10-15 minutes each day chatting with your audience on social media can keep them coming back. People like podcasts because they feel like they're chatting with friends, so keep that conversation flowing. It's easy—just reply to comments on Instagram or start conversations on Twitter by asking questions.

  1.  Network with other podcasters

The podcasting community is welcoming, and if you want to stand out, it's important to be friendly. Instead of viewing other podcasts as competition, see them as your colleagues! On average, podcast listeners tune into about 7 different shows each week, so there's plenty of space for your podcast too!

  1. Master Your Podcast SEO

SEO isn't just for websites and blogs; it's essential for making your podcast easy to find online. To improve visibility, focus on optimizing your podcast's name, description, and episode titles. Make sure your podcast title and description are catchy and include relevant keywords. Use appealing episode titles and clear descriptions to give listeners a good idea of what each episode is about. Additionally, AI tools like Podnotes can improve podcast SEO by suggesting keywords, transcribing episodes for searchability, repurposing content, and analyzing trends for improved discoverability.  

  1. Interview Guests with Established Audiences

When you have guests on your podcast, especially those with lots of fans, it's a great chance to reach new audiences. After your episode with them is out, ask them to share it with their followers. Tag them in your social media posts so they can easily repost your content. The easier you make it for them, the more likely they'll help spread the word about your podcast.

  1. Repurpose the Content and Feed the Audience 

Easily repurpose your podcast episodes into various formats like YouTube videos, shorts, reels, LinkedIn posts, social media posts, or even blogs using Podnotes AI—an efficient and amazing tool for such tasks. It will help you repurpose the content easily  

Remember, YouTube isn't just for hosting videos; it's the world's second-largest search engine and a major podcast platform. So, when repurposing the podcast and uploading it, optimize your video title, description, and tags with relevant keywords to improve search visibility. 

Well, It might seem overwhelming, but these growth strategies aren't meant to be standalone approaches. 

Developing an Omnichannel Podcast Strategy

An omnichannel podcast strategy involves integrating different strategies not specific ones, to enhance the reach and impact of your podcast. By coordinating these strategies within your marketing plan, you aim to expand your listenership. Recognizing each new episode as an opportunity, you strive to foster connections and broaden your audience across various platforms.

Summing Up

Building your podcast audience doesn't happen overnight. It requires dedication and time to develop an engaged following. However, by implementing the strategies mentioned above and integrating them into your overall podcast plan, you'll lay a solid foundation for success. Podnotes is here to support your podcast through every challenge. Whether it's transcribing, generating new ideas, repurposing content, or more, we've got you covered.